Fine Wine · Cigars · Gourmet FoodsThe shelves are a map of the world.
Walk in and the shelves are labeled by country. France here. Italy across the aisle. Spain over there, with a flag pinned above each one. Kirk and Candy will walk you through any of it, and they will ask what you are pairing with it before they hand you a bottle.

Quick Answers
- Bryson City Wine Market is a family owned wine shop at 1161 Main Street in Bryson City, North Carolina. It opened in June 2019.
- It is rated 4.9 out of 5 from 102 Google reviews.
- Hours are Tuesday through Thursday 11am to 6pm, Friday 11am to 8pm, and Saturday 11am to 6pm. Closed Sunday and Monday.
- The shelves are arranged by country, covering France, Italy, Spain, Portugal, the United States and the New World, plus a full sparkling section.
- The shop also carries port, sherry, dessert wine, sake, premium cigars, non alcoholic wine and beer, cocktail mixers, cheese and gourmet foods.
- Wine flight tastings run every Friday and Saturday. You taste four wines from around the world and the owners talk you through each pour.
- Wine classes and special tasting events are ticketed in advance online or in store.
- Wine is 10 percent off by the case of 12 bottles. Mix and match across the shelves.
- The owners are Kirk and Candy. Phone is 828 538 0420. There is a parking lot at the shop.
How the shop is laid out
Start with a country. End with dinner.
Most wine shops sort by color and price. This one sorts by where the grapes grew, because that is how the owners think about wine and how they teach it. Tell them what is going on the table Thursday night and they will start walking, aisle by aisle.
France
Burgundy, Bordeaux, the Loire, the Rhône
Italy
Tuscany, Piedmont, the Veneto, Sicily
Spain
Rioja, Ribera del Duero, Priorat
Portugal
Douro, Dão, Vinho Verde, Alentejo
United States
California, Washington, Oregon, New York, North Carolina
New World
Argentina, Chile, Australia, New Zealand, South Africa
Sparkling
Champagne, Cava, Crémant, Prosecco
What is on the shelves
Hand picked, one crate at a time
Nothing here arrives by algorithm. Every bottle was tasted first. The shelves turn over constantly, so call or stop in and Kirk or Candy will point you at what is open this week and what is worth carrying home.
The French shelf is the one with the printed map taped above it. Classics, mostly, and priced for a weeknight rather than a special occasion.
- BurgundyChardonnay and Pinot Noir from the Côte d'Or south through the Mâconnais.
- BordeauxLeft bank and right bank reds, plus the occasional white.
- Loire ValleySauvignon Blanc, Chenin Blanc and Cabernet Franc. The reds here are light enough for summer.
- Rhône ValleySyrah in the north, Grenache blends in the south.
- AlsaceRiesling, Pinot Gris and Gewürztraminer, dry and aromatic.
- LanguedocThe value end of France, and the shelf worth asking about.
- BeaujolaisGamay, chilled slightly. The red to hand someone who thinks they do not like red.
Italy runs the length of the boot, with the map on the wall to point at while you talk it through.
- TuscanySangiovese in all its forms, from everyday bottles to the serious end.
- PiedmontNebbiolo country. Barolo and Barbaresco, plus Barbera and Dolcetto for a Tuesday.
- VenetoValpolicella, Bardolino and the Prosecco hills.
- SicilyNero d'Avola and volcanic whites from around Etna.
- SardiniaCannonau and Vermentino. Island wine, built for food.
Two countries that consistently give you more wine than you paid for. This is where the best value in the shop tends to hide.
- RiojaTempranillo aged in oak, from young and fruity through gran reserva.
- Ribera del DueroDarker and firmer than Rioja. Blackberry and cedar.
- PrioratOld vine Garnacha and Cariñena grown on slate. Concentrated and serious.
- ToroBig, warm reds from the Duero, and usually a bargain.
- AlicanteMonastrell, dusty and generous.
- Rías BaixasAlbariño from the Atlantic coast. Salty, citrusy, made for shellfish.
- DouroThe same terraced valley that makes port, bottled as dry red table wine.
- DãoGranite soils and cooler air. Elegant Portuguese reds.
- Vinho VerdeLight, faintly spritzy and low in alcohol. The porch wine.
- AlentejoRipe southern reds and whites from the plains.
- LisboaCoastal Portuguese bottles that punch above their price.
American wine from four states plus North Carolina's own, which is the section most visitors did not expect to find.
- CaliforniaNapa, Sonoma, Paso Robles and the Central Coast, across every price point.
- WashingtonColumbia Valley Cabernet, Merlot and Syrah.
- OregonWillamette Valley Pinot Noir and Pinot Gris.
- New YorkFinger Lakes Riesling, dry through sweet.
- North CarolinaState wine including muscadine and scuppernong, plus North Carolina mead. If you want to take home something that only exists here, start on this shelf.
The southern hemisphere and beyond, on the crates in the middle of the floor.
- ArgentinaHigh altitude Malbec from Mendoza, and Torrontés for the whites.
- ChileCabernet, Carménère and cool coastal Sauvignon Blanc.
- AustraliaShiraz from Barossa and McLaren Vale, plus cooler climate whites.
- New ZealandMarlborough Sauvignon Blanc and Central Otago Pinot Noir.
- South AfricaChenin Blanc, Pinotage and traditional method sparkling.
Deeper than you would expect for a shop this size, and it runs from a Tuesday bottle right up to grower Champagne. Ask what is chilled.
- ChampagneGrande marque houses alongside smaller grower bottles. Brut, blanc de blancs, blanc de noirs and rosé.
- CrémantMade the same way as Champagne, from Alsace, Burgundy and the Loire, at a fraction of the price.
- CavaTraditional method bubbles from Penedès. The value play of the whole shelf.
- ProseccoDry, pear skinned and easy. The brunch bottle, and no apology for it.
- American sparklingTraditional method wines from California and beyond.
- Sparkling roséPale copper through deep pink, dry to off dry.
The corners of the shop that catch people off guard.
- PortRuby and tawny, for the end of the night and for the cigar on the way out.
- SherryBone dry fino through sweet Pedro Ximénez. Criminally overlooked.
- Dessert wineLate harvest and ice wine, sold in half bottles so nothing goes to waste.
- SakeJunmai through daiginjo. They run a sake course when there is enough interest, and it fills.
- Non alcoholic wineA real selection, not an afterthought. Still and sparkling.
- Non alcoholic beer and craft sodasFor the designated driver and for the kids.
- Craft beerLocal and imported, chilled and ready to carry out.
- Mead and ciderHoney wine and hard cider, mostly regional.
- Cocktail CornerVermouth, bitters and mixers, so the bottle you bought does not have to do all the work.
A proper humidor, which almost nobody expects in a wine shop. Review after review mentions it as the happy surprise.
- Premium hand rolled cigarsKept at humidity, sold as singles or by the handful.
- Mild wrappersSmooth and creamy. Where to start if this is new to you.
- Full bodied wrappersDarker, sweeter, heavier. The one to smoke after a big Monastrell.
- Lighters and cuttersTorch lighters, punch cutters and guillotine cutters, so you are not improvising in the parking lot.
- Cigar accessoriesAshtrays, travel cases and humidor supplies.
- Pairing adviceFree, unsolicited and usually right. Ask what goes with the port.
Everything else you need to turn a bottle into an evening, plus work from more than fifteen local artists.
- Meats and cheeses from all over the worldPick what you want from the cooler and they will plate it for you. No set menu, so it is different every time.Vegetarian options
- Charcuterie PlateWhatever you chose, arranged with crackers and something to spread. Made for two people and a bottle.
- Olives, pesto and pantry goodsThe picnic basket end of the shop.Vegetarian options
- Organic snacksFor the drive back over the mountain.
- Charcuterie boards by local woodworkersHand made, one of a kind, and they will wrap it for you.
- Local art and handmade wine bottle candlesMore than fifteen area artists, plus candles poured into reclaimed wine bottles.
- Gift baskets and gift bagsBuilt to your budget while you wait. The go to for a holiday or a closing gift.
- Greeting cardsThe genuinely funny rack by the counter. People come in for wine and leave with three cards.
- Wine essentialsOpeners, decanters, aerators, pourers, stoppers and glassware.
Buy a case, save 10 percent. Any twelve bottles of wine, mix and match across every shelf in the shop.
Just landed
New arrivals
A few of the bottles that came in recently. Kirk opens most of them before they hit the shelf, so ask what he thought.
-
Ancient Peaks Oyster Ridge Red Paso Robles · CaliforniaA limited release from Ancient Peaks Winery. A rich, Cabernet Sauvignon driven red blend. Perfect for a fall evening by the fire.
-
Caymus Zinfandel CaliforniaRound, dense and lush. A California classic. Come and get it.
-
Domaine Nico Grand Mère Pinot Noir Mendoza · ArgentinaBack in stock. High elevation Pinot Noir from Mendoza that drinks well beyond its price.
Want the full list?
The shelves move faster than any website can. Call the shop and Kirk or Candy will tell you exactly what is open, what just landed and what is nearly gone.
Call 828 538 0420Tastings, flights and classes
Four wines from around the world and a show and tell.
The weekend flight is the reason to plan around this place. You sit at the bar, four glasses come out from around the world, and Kirk or Candy tells you what you are drinking and why it tastes like that. Add a Charcuterie Plate and it becomes dinner. Live music turns up some evenings.
- FridayWine flight tastings during shop hours, open until 8pm
- SaturdayWine flight tastings during shop hours, open until 6pm
- MonthlyTicketed classes and themed events, booked online or in store

The Tasting Room
There is a separate room in back with a projector, long tables and its own bar. That is where the classes happen, and where the blind tastings and paint nights take over for an evening.






Upcoming Events
Inside the shop
1161 Main Street









What people say
People come for the selection. They come back because of Kirk and Candy.
They set us up with a flight, a charcuterie board and a couple of great cigars, and told us the story behind every pour.Google review
We came in for a wedding, left with two bottles we would never have found on our own.Google review
Filled with work from local artists, from paintings to quirky trinkets. A must stop, and dog and kid friendly.Google review
I finally learned how to open a bottle of champagne. Knowledgeable, friendly, and worth planning around.Google review
When the theatre down the street puts your wine flights on its marquee, you are part of the town.Smoky Mountain Community Theatre · Bryson City
Before you come in
Questions people actually ask
What are your hours?
Tuesday, Wednesday and Thursday 11am to 6pm. Friday 11am to 8pm. Saturday 11am to 6pm. Closed Sunday and Monday. Friday is the long night and the busiest one.
How does a wine flight work?
You get four wines from around the world, poured at the bar, with the story behind each. Flights run every Friday and Saturday. You do not need a reservation for a standard flight, though a heads up call helps on a busy weekend.
Do I need a ticket?
For a regular weekend flight, no. For a class or a special event such as a sake course or a paint night, yes. Those sell out, and tickets are sold in advance online or in store.
Can I buy wine by the glass, or only by the bottle?
Both. You can drink a glass at the bar or carry a bottle out. Chilled whites and sparkling are kept cold and ready to go.
Do you really sell cigars?
Yes, from a proper humidor, along with lighters, cutters and travel cases. It is the thing visitors mention most often after the service. Ask for a pairing with whatever you just tasted.
Can I get something to eat?
There is no set menu. You pick the meats and cheeses you want from the cooler and they plate it for you as a Charcuterie Plate, with crackers and something to spread. It is different every time, which is the point.
Do you carry North Carolina wine?
A full section of it, including muscadine and scuppernong, plus North Carolina mead and craft beer. If you want to take home something that only exists here, start there.
Do you have anything non alcoholic?
A real selection, not an afterthought. Non alcoholic wine both still and sparkling, non alcoholic beer, and craft sodas.
Can you help me pick wine for a wedding or a party?
That is one of the most common reasons people come in. Bring your guest count, your menu and your budget, and they will build the list with you. Call ahead for larger orders so the bottles can be brought in.
Do you make gift baskets?
Yes, built while you wait, at whatever budget you name. Wine, cheese, a local charcuterie board, a handmade wine bottle candle, one of the funny cards from the rack. They wrap it too.
Is there parking?
There is a parking lot at the shop, so you are not hunting for a space. The Wine Market sits on Main Street but outside the busy stretch, which means you pull in, park and walk straight to the door.
Are kids and dogs welcome?
Both, and reviewers say so unprompted. Anyone tasting needs to be 21 or older.
Find us
On Main Street, with a parking lot at the door.
1161 Main Street, US 19
Bryson City, NC 28713
828 538 0420
wine@bcwinemarket.com
- MondayClosed
- Tuesday11am to 6pm
- Wednesday11am to 6pm
- Thursday11am to 6pm
- Friday11am to 8pm
- Saturday11am to 6pm
- SundayClosed